Seminar How and What to Promote the City

The company Petra Parléř is preparing a seminar "How and what to promote a city" with the aim of providing cities with inspiration to enhance their attractiveness and at the same time allowing them to verify whether the promotional activities they have implemented so far are sufficiently effective.

In every functioning market system, each location has its appeal. Understanding what a city can offer as its product and aligning this offer with market needs is the goal of its marketing strategy. What creates the product, the city's offer? It is the overall potential - not only economic in terms of land, capital, labor, but also cultural, historical, ecological, and social potential.

The seminar will take place on March 7, 2007, at the TOP Hotel Prague and among the speakers are Mgr. Daniel Köppl, Mgr. Vladimír Halada, PhDr.PhMr. Štefan Medzihorský, Ing. arch. Jan Sedlák, and RNDr. Ivan Tomek.

For more information and registration, visit www.cenapp.cz.