Current architectural practice has no boundaries and business opportunities can arise in both developing or mature cities. An architectural practice has to be agile, ubiquitous and networked, along with being capable of solving problems in specific cultures and environments. In order to do this new paradigms have to be constantly evolved. Practices that are approaching these challenges in diverse ways, including: GRAFT, Steven Holl Architects, OMA/AMO, Shanghai Xian Dai Architectural Design (Group) and EDAW, are featured in this volume of A+U.
Essay: Meeting the Client’s Expectations: A Call for a Business Perspective in Design Spiro N. Pollalis, Brian Kenet, Richard M. Jennings
GRAFT Wolfram Putz, Lars Krückeberg, Thomas Willemeit, Alejandra Lillo Grafting in the Ocean
Moore Ruble Yudell Architects & Planners James Mary O’Connor, Neal Matsuno Building a ‘Bridge’ Firm
Steven Holl Architects Li Hu, Hideki Hirahara, Matthias Michael Schuler On the Ground with Architect and Engineer Chen Yin/Beijing Modern Investment Group Red on Green
Aedas Andrew Bromberg Leading the Design
OMA/AMO Reinier de Graaf A Word on Profession
RMJM Peter Morrison Global Shift in Design, Business and Profession Tony Kettle Gazprom Headquarters in St. Petersburg
Shanghai Xian Dai Architectural Design (Group) Cao Jiaming Strategy for Growth
EDAW Joe Brown Consulting with Landscape
Architecture For Humanity, Open Architecture Network Cameron Sinclair, Dan Shine Global Network for Humanitarian Design