Round Table II - Architecture and Media

organizers: the magazine Era 21 and the Centre for Central European Architecture (CCEA)
Thursday, October 26, 2006, from 18:00
project partner: Capital City of Prague
venue: City Hall of Prague, Mariánské náměstí 2, large meeting room No. 128
free admission

discussion participants: Jan Gogola, Jiří Hlinka, Karolína Jirkalová, Simona Juračková, Markéta Kohoutová, Jan Kratochvil, Zdeněk Lukeš, Petr Stejskal, Matej Šišolák, Radek Váňa
moderated by: Rostislav Koryčánek

accompanying events round table from 17.00
Term exchange
The Term exchange offers an opportunity for all organizers of architectural events /exhibitions, lectures, discussions/ to sit at one table, exchange experiences, and if possible, coordinate dates for the near future. Registration for the "exchange" at info@ccea-info.org.

event partners: Capital City of Prague, Wisner Hager Bohemia, Ltd.
media partner: archiweb

The architectural magazine ERA21 has been initiating a series of public discussions on specific topics in the field of architecture and architectural practice in the Czech Republic since 2006.
Round Table II on the topic "Architecture and Media" is co-organized by the Centre for Central European Architecture (CCEA), an independent architectural center that has focused on presenting architecture in the Central European space since 2003. It seeks non-standard ways of presentation that cross into many media.

The discussion poses the following questions:
What is the state of professional architectural media?
What is the overlap of professional architectural media into mass media?
What image do Czech social media create about architecture?
Do they promote architecture or do they rather harm it?
What is the media image of architecture and the profession of architect itself?
Who should care about creating the media image of architecture?
Should contact with the media be an integral part of an architect's work?
How do Czech mass media inform about contemporary architecture? What image do they produce?
Do architects make it into the ranks of Czech social stars?
What do Czech architects lack for greater publicity?
Is there a rich network of entities in the Czech Republic trying to promote architecture?

At the "round table," authorities from the fields of theory and history of architecture and various media /television, radio, print media/ will sit down. Also, representatives of companies that place advertisements in the media, thus often deciding about their existence.
How many architectural media can the Czech media market sustain?
The official representative of the most important professional organization - the Czech Chamber of Architects - will also speak. How does the CKA participate in creating a positive image of Czech architecture?
The discussion is publicly accessible. We expect not only attendance from the professional public but also from the wider journalistic community.
The recording of the discussion, supplemented by secondary reactions and contributions, will be published in the magazine ERA21 and on the internet portal archiweb.cz.
Transcripts of all round tables along with inspirational contributions and reactions will be published in an upcoming anthology.

List of invited discussants:

Jan Gogola
Director, dramaturge of Czech Television, publicist. Graduate of the Faculty of Social Sciences, Journalism program and FAMU (Department of Documentary Film in the workshop of Karel Vachek). Among others, dramaturge of the documentary profile on Jan Kaplický (2005), director of a series of documentaries Ave Braník, Panelák is a friend, Miss Braník, etc.

Jiří Hlinka
He was an editor in the cultural section of Hospodářské noviny, then editor-in-chief of Stavební fórum. Currently, he focuses on organizing and promoting cultural events at SMART Communication.

Karolína Jirkalová
independent journalist
She graduated from the Faculty of Arts at Charles University, majoring in Czech language. From 2003-2005, she was an editor at Czech Radio 3-Vltava (news and cultural journalism department), and later until 2006 an editor at Czech Television (cultural news department). She regularly contributes to media such as A2, Euro, Czech Radio 3, etc.

Simona Juračková
Works in the external communication department at the Moravian Gallery in Brno. Since 2005, she has been organizing commented walks through Brno's modern architecture in collaboration with Osamu Okamura. She regularly engages in publishing activities in both Czech and foreign media.

Markéta Kohoutová
spokesperson for the Czech Chamber of Architects

Jan Kratochvíl
editor-in-chief of the portal www.archiweb.cz
After graduating from FA VUT (2003), he was a bit lost at first, but now he is fully dedicated to the archiweb.cz project.

Zdeněk Lukeš
architect, architectural historian
He focuses on issues of 19th and 20th-century architecture. A hyperactive promoter of architecture in numerous texts for magazines such as Respekt, Architekt, Umění, Lidové noviny, etc., and the author of many publications (J. Plečnik - Architect of Prague Castle, Prague Castle during TGM, 10 centuries of architecture - Architecture of the 20th century, Prague 1891-1914, Repaying a debt, etc.) and exhibitions (10 centuries of architecture - Architecture of the 20th century, Repaying a debt - works of German-speaking architects in Prague 1900-1938, Architect Emil Králíček, etc.).

Petr Stejskal
business manager at Rockwool
What is the strategy of large companies when placing advertisements in the media? What is their thinking when choosing a specific medium? Is supporting non-commercial - professional media at all interesting for these companies?

Matěj Šišolák
journalist and PR agent
He worked as an editor at the magazine Můj dům and is currently the editor-in-chief of the magazine HOME. He writes about architecture and design.
He is a PR agent for the architectural studio A69 architects.

Radek Váňa
freelance journalist
He worked in the editorial office of the magazine Architekt, Art&antiques. He was the editor-in-chief of Stavební fórum. Currently, he regularly writes for these periodicals: Development news and the Slovak version of the magazine Artrium.