Department of External Relations, Rectorate of VUT in Brno
The Faculty of Architecture at VUT in Brno will change its logo
The website logovut.ro.vutbr.cz serves solely as a means to present the winning DESIGN of the unified visual style. Since this design has not yet been submitted to the Academic Senate for discussion, the new logo has not yet been officially approved and cannot take effect.
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In our opinion, the current visual style of VUT in Brno has reached this stage. The logo is difficult to reproduce on smaller surfaces due to its subtle design, making it unreadable and easily overlooked. Although the faculty logos share a common foundation with the university brand (the letters VUT), they do not appear unified, and the individual symbols lack any common elements or concept. In our work, we encountered instances where even people working at VUT did not identify these three letters in the logo.
Therefore, we wanted to create a comprehensive visual identity system for the university that would strengthen and emphasize the affiliation of all faculties, university institutes, and other components to the university as a whole. Although we have a relatively long tradition (since 1899), we want to present ourselves as a modern, inspiring, and attractive educational and research center. Did you know that we have not been using the current logo for nearly as long as many of us think? In its current form, it began to be used only in 1996.
We aim to visually differentiate ourselves from other universities and enable easy and clear identification through a distinctive and simple symbol. In addition to gray, our current primary color is blue. The same color is used in communication by both the largest technical university in the Czech Republic (Czech Technical University - ČVUT) and the largest university in Brno (Masaryk University - MU). Additionally, we share three common words with ČVUT - high technical education. Therefore, we appreciated that the design of the new brand responds to this situation by significantly distinguishing us from others through the use of red, while also highlighting our historical affiliation with the city of Brno, whose visual style is based on the use of red.
And why didn't the authors include the abbreviation VUT in the symbol? This solution has certainly crossed the minds of many of us, but besides the fact that these three letters are not the official name (the correct abbreviation is VUT in Brno), few realize that such a symbol would be unintelligible in the English version. There, we must use the letters BUT (Brno University of Technology). At a time when we are establishing and actively developing partnerships with universities from all continents, it is essential that we present a unified image in all communication, and therefore, the basic graphic symbol must be usable and understandable in any language. This requirement is unequivocally met by the design of the new logo.
Finally, allow us to dispel a persistent misconception we have encountered in many opinions: the symbol must visually represent the activity with which the organization is engaged. The example of two brands we all know, which fulfill their function perfectly, clearly shows that this is not entirely true. Logos of companies like Nike or Apple have nothing in common with what these companies do. And yet, wherever we see them, we are able to immediately identify the brand.
We hope that we have managed to capture at least the basic starting points that led us to the conviction that something needs to change.
Vice-Rector for Marketing and External Relations
Department of External Relations and Marketing
The English translation is powered by AI tool. Switch to Czech to view the original text source.
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Nové logo
josef
20.09.12 11:04
Útvar vnějších vztahů a marketingu
takyarchitekt
21.09.12 03:56
zde vic
lukas fiser
21.09.12 09:59
Logo
betonář
21.09.12 10:15
barva FA
digy
21.09.12 05:38
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