Design 70. Hundreds of people have seen it, the exhibition is traveling to Brno

Prague - The exhibition of housing culture from the 70s, organized under the title Husákovo 3+1 by the Prague Academy of Art, Architecture, and Design, has received an enormous visitor response. For the past month, the school gallery has been transformed into a perfect replica of a panel house type VVÚ-ETA, which welcomed hundreds of people daily. The exhibition today culminated in an auction of some of the displayed items.
Visitors have their last chance to step back 30 years until Wednesday, October 24. To date, the exhibition has been seen by 3,700 people, making it the most visited in the history of the school gallery.
By organizing the auction, the authors also devoted themselves to their theory that a work that makes it to an exhibition or into media attention automatically increases in value. The auction supported their idea, as how else would they have found a buyer for a mustard glass with the Bona inscription, which the new owner paid 150 crowns for. Among other household accessories was also the well-known crocheted owl from many interiors, popular wall clocks, lamps with typical designs, and a significant representative of its time, crepe toilet paper, whose price rose from an opening bid of ten crowns to seventy crowns. The auctioneer reminded that, just like with all items, the price is not utilitarian but of cultural-historical value.
The exhibition will travel to Brno, where it is expected to be presented in the House of Art probably by the end of this year. Items that were only loaned for the exhibition will be returned, and some parts of the exhibition, such as the typical laminate core, will be purchased by the Museum of Applied Arts, according to school spokesperson Kamila Stehlíková.
The organizers of the exhibition are primarily students of the History and Theory of Design and New Media department at the AAAD. They created the exhibition because the design of the 70s is gaining increasing interest from both laypeople and experts abroad, but this is not yet the case in the Czech Republic. "The Husákovo 3+1 exhibition aims to map in more detail the then offerings of products and the conditions of their emergence," the authors told journalists at the opening of the exhibition.
Most were born in the 70s - so they are those for whom the term Husák's children has become established. "It is both an advantage and a disadvantage; we were children at that time, we couldn't critically assess the trends of the day, but on the other hand, it allows us to observe this era in a way unburdened by experience,” said architecture theorist Cyril Říha.
The exhibition at the AAAD is part of a project titled 3 x Seventies, which also includes the exhibition Photography of the 70s in Czechoslovakia, held until October 28 in Klatovy, and an upcoming showcase by the Museum of Applied Arts. This will focus on fashion from that period and will take place under the title Flowers in the Trash Bin: Society and Fashion in the 1970s in Czechoslovakia from December to February. This showcase will continue the cycle of clothing exhibitions organized by the Museum of Applied Arts. The segment dedicated to the 70s aims to present the lifestyle of the decade through clothing and fashion accessories of both Czechoslovak and foreign production, as well as products from domestic seamstresses.