The main design concept is based around anamorphic optical illusion. The viewers entering the DDB offices enter at the unique vantage point from which the DDB logo is visible in its perfect form.
As their journey continues, the viewers can see that the illusion was formed by color applied throughout the whole space of the agency.
Anamorphosis is a distorted projection or perspective requiring the viewer to occupy a specific vantage point to reconstitute the image.
Next design element is the stool wall by the entrance area. It´s a custom made wall designed to be a creative storage for a large number of stools.
When it´s time for a meeting or consultation, employees can easily pull a stool out and have a seat.
The stools are simple tabourets representing the letter B and come in the colours found in DDB’s logo.
War room – Brainstorming arena –is the semi-circular yellow amphitheatre in the centre of the space. It has a glass partitios that can be used for writing down thoughts and ideas. The room can provide some privacy or darkness for screenings by closing the curtains.
An office landscape has been created to promote communication and teamwork with a mix of open spaces, retreats and collaboration areas. It also assures both transparency and discretion, enables rapid orientation within the space and reflects the agency’s creative character.
A cafeteria and lounge area has also been integrated into the space as the result of a staff workshop. With variable seating, it can be used for training, talks and internal workshops, while also serving as an internal meeting point for employees interaction.