“The credo ‘form follows functions’ leads to simple and bold structures that meet all functional requirements. The characteristic aspects are simple, clear, industrial, functional, unique and unexpected."
A high-quality exhibition hall with total floor space covering 12,500m², the adidas Brand Center offers the ideal platform to present the values, concepts and product innovations of the adidas brand. Upon entering the building, a 2,000m² sized auditorium-like entrance area opens up to visitors inviting them to enter the exhibition rooms, conference rooms and presentation areas leading off from there. The collections of the three adidas divisions (Sport Performance, Sport Heritage, Sport Style) can be viewed by retailers and adidas visitors in an area of 5,000m². The adidas Brand Center also offers a “Walk of Fame” highlighting past milestones and future innovations of adidas. The building also features the largest beamer wall in the world and state-of-the-art meeting and conference rooms covering 1,100m².